Springboard Your Law Firm in 2023
The proven program that helps law firm owners simplify, streamline and scale their law firm in 12 weeks.
Hey Law Firm Owners,
How amazing would it be for your firm to have predictable revenue that you could truly rely on?
How much better would you feel if you had a reliable marketing system to consistently get new enquiries?
How rewarding would it be to get faster growth in a sustainable, streamlined way?
If this is the kind of firm you want, then it's time to SPRINGBOARD your law firm in 2023.
What is Springboard?
Springboard is a 12 week Done-For-You solution for law firm owners who are ready for consistent new client enquiries, reliable revenue and faster growth – but you don’t want to do all the work yourself.
This program is designed to teach you the 3 levers you need to pull in order to simplify, streamline and scale your law firm. Not only will you learn these 3 levers, the Firmsy team will do most of the heavy lifting to implement them in your law firm so you will see an immediate difference in how many hours you are working (way less) and how much money you are making (way more).
This is the process Firmsy’s Founder, Claudia King, used to scale her law firm to 7 figures.Firmsy has since used this process to help innovative law firms all around the world simplify, streamline and scale.


Here's the deal:
We’re making significant improvements to our already epic Springboard program for law firm owners.
Why?
Because lawyers are super busy and want a “Done-For-You” experience.
We’re trialling some of these improvements, and because of the high-support, done-for-you nature of the all new Springboard we are initially limiting Springboard to the first 10 law firm owners who sign up by 5pm AEDT on 16 December 2022.
After this date our pricing will go up significantly.
Our best solution for Law Firms yet
Here's what's included in our all new epic Springboard program:
✔️ Ideal Client Workshop
We will figure out who your ideal clients are and what your legal services offer for them is with you, step by step, so you know exactly how to price, structure and market it… And immediately put it into action to generate enquiries and get meetings in your calendar with prospective ideal clients.
✔️ High-Converting Ad Campaign
On top of giving you our copy & paste ad templates and plug & play funnels…You have unlimited access to our in-house ads expert, Junna Massey.. Before you launch anything, jump on a call to make sure you never waste a $1 and start getting results right away. And if ever anything isn’t right, book in a session with one of our experts who will troubleshoot & solve the problem for you. OR…if you prefer: Our in-house digital ads expert will set up and manage an ad campaign for you. Get 50+ ideal client leads a month. The choice is yours.
✔️ Content Marketing
We’ll create a content calendar and write the content (done-for-you) to help you position yourself as an expert in your niche area of law. Then we’ll give you the tools and training you need to continue your own content marketing with confidence. This even includes email marketing to your existing clients if you want it.
Client Case Study
We’ll create a highly persuasive case study of one of your favourite clients (done for you) and get it on your website to help you convert people into paying clients (please note your client doesn’t need to be named in the case study if you / they don’t want to).
Marketing Implementation Support
We’ve trained and hired a virtual assistant for you to use who can take care of your day to day marketing implementation tasks like adding content and making changes to your website.
Recruit Super Star Team Members
As you get even busier, our Recruitment Relay System helps you hire the right person for the right role that’s the right fit for your firm. Even if you’re busy right now, you can get started with hiring the right people to free up your time now. Includes templates for job ads, a plug and play recruitment process, and how to filter and choose A grade candidates.
New Law Firm Website
Get a new law firm website that positions you as an expert to help you attract your ideal clients and turn them into paying clients. We will build you a results-driven website based on the Winning Website framework I used in my own law firm to consistently and reliably bring in new clients worth $1m+ in legal fees per year.
Client Onboarding Review
As you get more clients engaging you, you’re going to want to make your new client onboarding system as streamlined as possible to help you serve more clients with ease. We’ll review it for you so you know where and how to improve it so you can free up time.
1-on-1 Coaching Support
Aside from already having access to a weekly support call, you will now have UNLIMITED 1:1 access to a law firm coach. We will also build out a custom task board and give you the exact to-do list for every day or week you’re working with us, so you never have to guess and you can always stay focused on what’s going to get you results. **We will even pay for the software for you.
On-demand video training library
With world-class, step-by-step video workshops from our law firm strategy and marketing experts covering the strategies you need to simplify, streamline and scale your firm.
Workbooks to help you implement
Every video comes with a gorgeous workbook for you to apply the strategies to your specific firm.
LIVE weekly group coaching sessions
LIVE weekly group coaching sessions with other entrepreneurial, inspiring law firm owners and our team of law firm experts.
Private Facebook community
Once you’re in you’ll be added to our private FB community where you will have access to your coaches plus the other entrepreneurial law firm owners in Springboard.
Please note that using our digital ads expert to run your ad campaign for you is an additional cost.
We’re trialling some of these epic improvements to Springboard, and because of the high-support done-for-you nature of a lot of this, we are initially limiting this to 10 PEOPLE.
And those first 10 will get at the all new Springboard for the cheapest it will ever be.
Your Law Firm Experts:

Claudia King
A former law firm owner and now legal entrepreneur, Claudia built and launched Legal Beagle – New Zealand’s first digital legal service.
The software and strategy she developed to make her law firm a success formed the foundations of Firmsy (formerly Automio), and is used by some of the best small law firms around the globe.

George Zenon
George Zenon is a multiple award-winning specialist law firm coach, best selling author and a Scale Up coach with Firmsy.
Over the last 15 years, he has directly helped more than 432 business owners add over $184 million in new revenue. Now, he specialises in helping entrepreneurial law firms scale… and scale fast.

Junna Massey
Junna Massey is a LinkedIn native with over 17 years of experience specialising in digital marketing, including 13 at Deloitte Australia leading the Digital Experience and CRM Marketing teams.
Firmsy’s customers are now benefiting from Junna’s vast experience in her new role as Firmsy’s Digital Marketing coach.
What are the results?
Here are the results you can achieve:
For every month someone works with us, the AVERAGE law firm owner adds an estimated $9,683 to their monthly revenue (that’s $116,196 additional revenue per year).
This is the average meaning HALF do better than this. And some MUCH better. We’ve helped a growing number of law firms grow revenue from ~$100k per year to $1m+ per year in 12 months.
Other results:
Build a visible, valuable firm brand
Create an optimised, streamlined scalable business model
Get 50+ enquiries per month
Become a recognised expert
Grow revenue and profit
Build a driven team of A players
Help more clients and make a real impact
Customer Results
Bevan O’Connor, VisaMax NZ
(NZ Immigration Firm)
resultS:
- We helped Bevan grow his firm from $100,000 in annual revenue to $1 million+ in annual revenue.
- Bevan recently had his first $1 million revenue quarter.
- Increased his firm’s profit by 56%.
“Firmsy has totally changed the way I run my firm. If you want to go from 0 to 100 really quickly then I can recommend you get started. I wouldn’t have achieved a 7 figure revenue in 12 months without Firmsy.”


Christina Salvo, Simple Separation
(Australian legal business that helps couples going through amicable separations)
resultS:
- We helped Christina grow her online legal service from $0 to $1M in revenue in 8 months
- Christina then grew her business to $2M in revenue within 16 months of launch.
Tania Sward, Sward Law (NSW law firm)
resultS:
“Things felt quiet and that had me worried. Enquiries are down drastically compared to this time last year. When I checked the numbers, what I found was that our revenue was actually up by more than 10%. We have focused our messaging and targeting to such a great extent that the quality of our enquiries from potential clients are significantly improved – so even though there are less of them, we are converting 85 – 95% into clients. This has significantly reduced the amount of time we are spending in meetings and taking calls, while increasing our revenue and profit by 30%.”


Kathryn Hallet, Event Law Adelaide
resultS:
“Firmsy has been integral in assisting me to continue my entrepreneurship. My involvement with Firmsy has included creating automated systems, which has simplified our work flow, as well as making improvements on my websites to help target my ideal client. The ongoing help sessions and 1-1 calls have helped clarify my ongoing vision and kept me on track. The Firmsy team is incredibly supportive, which is the perfect nurturing environment for new ideas.”
Johnny Kong & Sebastian Leong, Ashworth Riverwood
(Sydney law firm)
resultS:
Johnny and Sebastian decided to focus on growing the immigration area of law at their firm. They went from targeting anyone interested in migrating to Australia, to targeting a specific profession in a specific country looking to move to Australia.
They ran a Facebook ad campaign to this new target market.
They generated 147 enquiries in 3 days with an ad spend of only $200.
They built out and refined their sales process.
They refined and digitalised their service delivery process.
Now they sign 4-5 high quality clients every time they run this campaign.
They are now scaling this niche.
Their revenue last quarter was up 30% as a result.


Here's what Law Firm Owners say
When does it start?
Immediately after signing up your Law Firm Coach will start working with you.
We will get the groundwork done for you before Christmas. After taking a breather over Christmas, we start back in January 2023 with a bang and ready to make 2023 your year of success.
What is the investment?
We have several different pricing options we will talk you through during a call with our team.
If you are a fit for Springboard, you can pay it off as we help your firm grow. And it’s even backed by a guarantee.
IN SUMMARY,
Here's what you get:
We build out your offer for your ideal client (and how to price, market & sell it) step by step with you.
You have full access to our in-house ads & funnel expert for everything you need (AND we can even build and manage an ads campaign to get you 50+ leads a month)
We create your content calendar and WRITE ALL THE CONTENT for you
We write a highly persuasive case study for you
We HIRE & TRAIN a Virtual Assistant you can use to do your firm’s marketing implementation tasks
We give you our Recruitment Relay System so you can hire the right person for the right role that’s the right fit for your firm to free up your time ASAP
We review your client onboarding process so you know where and how to improve
We build you a results-driven law firm website
You have UNLIMITED 1:1 support.
You have access to an on demand video library of our world-class, step-by-step law firm strategy and marketing training videos.