Case Study: Peter McCutcheon Barrister and Solicitor

Meet Carolyn and Peter McCutcheon – they own a small law firm in Auckland. Peter is the lawyer and Carolyn is the practice manager.

The Challenge

 Revenue and profit not growing.

The Solution

Joined our Scale Up program and focused their efforts on growing a specific area of their practice – Elder Law.

The Results

  • Niched their marketing efforts

  • Implemented automation to their entire process -allowing them to scale and grow even further

  • Just had their best revenue and profit month ever

The law firms that do best at growing and digitalising are always the best listeners

Here’s what I can tell you about Carolyn and Peter:

They’re driven, they focus on progress instead of perfection, they don’t get negative when things don’t work perfectly the first time, and most importantly, they listen. I’ve worked with hundreds of law firm owners over the past few years on growing and digitalising their law firms, and I can tell you that the ones who do the best are always the best listeners.


Most people listen with the intent to reply. Peter and Carolyn listen with the intent to understand. That understanding then turns into action, that action into results. Results where you can grow your firm’s revenue and profit after they have previously plateaued… just like Carolyn and Peter have.

So, do you want results like these for yourself?

You’ve got to be hungry, driven, up for the work, listen more than you talk, complete more than complain, implement plans more than you announce them, and show up daily ready to do the work.

If these things are true, it’s time to get to work!

Keen to see how Firmsy can help your firm design, market and sell online legal solutions?