Case Study:
Falzon Legal
Meet Paul Falzon – he owns a law firm in Sydney called Falzon Legal.
The Challenge
- Paul did a bit of everything at his law firm, including family law, employment law, civil litigation, conveyancing and estate planning.
- He felt that his firm was very demanding and stressful. He wanted to grow his firm, but was already working such long hours he wasn’t sure it was possible.
The Solution
Paul joined our Coaching Program and is growing his firm by focusing on estate planning only.
The Results
Grew revenue from $50k per month to $250k per month
Increased his own salary by 36%
Hired a team of 3 full-time lawyers and a marketing staff member
When we first met Paul:
He juggled various practice areas, including family law, conveyancing, and estate planning, making his firm demanding and stressful. Despite wanting growth, he feared it was impossible given his long hours.
Paul was worried at first about focusing his firm on one area of law. He had heard other lawyers had success with simplifying and streamlining their firms in this way. But he was nervous that it wouldn’t work for him.
Here’s what Paul did:
- He narrowed his firm’s focus to estate planning for seniors with our Narrow Your Niche System™.
- Revamped his firm’s brand and website using our Build Your Brand System™ and Winning Website Architecture™, emphasising his estate planning expertise.
- Leveraged our Tell Your Target System™ to attract more estate planning clients.
- Streamlined operations with our Sort Your Systems™ process.
Paul’s results:
Grew revenue from $50k per month to now having months of $250k.
Increased his own salary by 36%
Hired a team – Paul was working by himself but now employs 3 full-time lawyers and a marketing person.
Took a 9 day holiday and was able to switch off completely as his team ran his firm for him (until then he hadn’t had a proper holiday in years).
Moved into a very nice, larger office which he is thrilled about as it’s been a long term goal for Paul.
Paul says: “Things are much more sustainable now I’ve joined Scale Up and I feel I now have a massive ability to focus on business development and ROI investments, ie marketing and people. Because of this focus, I’ve been able to set up numerous Strategic Alliances and Joint Ventures to help with client lead generation”.