Case Study: Powerhouse Law Australia
Meet Chadi Irani – he owns a law firm in Sydney called Powerhouse Law Australia.
The Challenge
Chadi already had a busy and successful law firm, so he wanted to leverage his time by launching an online legal product that clients could purchase and use – with no input required from Chadi.
The Solution
Joined Scale Up to focus on building and selling a legal product to help professional drivers in NSW dispute in court any fines or penalties they received which could potentially lead to a loss of their driver’s license.
The Results
- In 2022 Chadi has made 888 sales of his new online legal product
- Close to six figures in new revenue for his law firm in the last 12 months
- 50% of the people who buy their legal product, convert into being a private one-on-one client.
Here’s what I can tell you about Chadi:
Chadi felt he had found a gap in the market and had a strong idea to create an online product, but didn’t know how to go about building it. He had spoken to numerous other suppliers in the past but nothing had eventuated from their efforts.
Nonetheless, Chadi was highly determined to make it work and was willing to try again as Firmsy’s end to end solution seemed to cover everything he needed, but couldn’t find previously.
However, it wasn’t always smooth sailing. As part of any launch process, his online legal product was tweaked and optimised, as was his pricing, messaging and offer. Chadi stuck through the ups and downs and trusted the process, and he listened to advice and took action quickly.
Chadi joined our Scale Up program and managed to bring close to six figures in new revenue, convert 50% of those to private clients, and received overwhelmingly positive feedback from clients
Here’s what happened:
- With our strategies and support, Chadi was able to define and target a specific niche, with a specific problem.
- Chadi was able to build out his product from end to end and deliver it to clients in a completely automated way.
- We helped him and his team build out and launch an entire online marketing campaign, including the strategy as well as specific messaging and copy to use in his ads and landing pages.
Did it work? Yes – Chadi launched his new legal product to great success and over time has streamlined his Client Journey even further.
- In 2022 Chadi has made 888 sales of his new online legal product, adding close to six figures in new and leveraged revenue for his law firm in the last 12 months
- 50% of the people who buy their legal product, convert into being a private one-on-one client.
- He is receiving raving feedback from his clients about the results they have achieved by using his legal product
- Many were able to save their license or get their penalties drastically reduced, without engaging an expensive Lawyer